Change and transformation is a normal but difficult period within the lifecycle of a business. There are any number of challenges that companies come up against when navigating their own change management, but there are a number of strategies that will work toward keeping your organization on the right track, through good times and bad. Here are just a few of those strategies to keep things positive.
Become More Catalytic
In times of change, the last thing you want to do is just deal with things as they happen. Instead set the goal of creating the positive change you want to see. Make things happen rather than responding to them as they happen. This requires strong leadership and clear goal setting. It is that vision that will encourage employees to become better, more efficient, and more effective overall.
Become More Committed
Change can be challenging because it brings true loyalties to light. Not every manager or staff member will have the level of commitment it takes to see the business through the transformation, and that's ok. But during this time of change you should work toward fostering commitment among employees, at all levels. Empower employees to identify challenges, to plan how to fix them, and to then take the initiative to do so.
Become Mission Driven
Rather than allowing yourself to be driven by rules, use change to clearly identify and focus on your mission. If needed, create and invest in a mission statement that makes sense for the new direction the company is taking, and then let it guide your daily actions. Get rid of the old practices, products, or services that prevent you from accomplishing your goals, and build your culture around those core values. Corporate culture might need to be revised to become more mission driven. The employees who will lead you into the future will also be quick to support and define new goals and driving forces of the company as a whole.
Become More Customer Focused
This means shifting to a performance mindset. Know that what gets measured gets done, and seek first to understand your customers’ needs and your unique way in which you will address their concerns. Solicit honest feedback from your customers and ask them what you are doing right and wrong. Then act to address any issues that need addressing. The time of transformation is an opportunity to rebrand your company as one who puts the success of your clients first, and that takes anticipation and understanding of your target market.
To sum up, while times of change and transition can invite challenges, they also create opportunities to build stronger client and employee relationships and should be taken on with the goals and commitment to creating a stronger company on the other end.
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