Creative Blog

Why You?  Make Your Brand Your Marketing Strategy

By Bob Bonomo on Apr 18, 2017 2:03:00 PM

Customers are particular about who they do business with. They are looking for solutions to their pain points, and are highly likely to consider price point in their decision process as well. But if for whatever reason they don’t like who you are and what you stand for as a brand, you will inevitably have difficulty winning them over.

 

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Topics: Marketing Strategy

Out in The Open: Why Open Source Website Design is Doing So Well

By Herb Tieger on Apr 11, 2017 3:01:00 PM

Open source website design has been a fan favorite in the developer community for many years. The freedom and lower costs associated with open source web design have also been a powerful motivator for many businesses to maintain an open source strategy. Proprietary information, when it comes to websites, seems to be falling behind the times as more web designers find the benefit of working out in the open. Here are just a few reasons why open source websites seem to be doing very well for themselves.

 

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Topics: website design

Go Viral!  Spark the Conversation on Social Media in the Right Place.

By D.J. Mendonca on Apr 5, 2017 9:34:00 AM

Every business wants to get more eyes on their product or service. They are willing to go to some pretty drastic lengths to get their name out there, but social marketing has proven to be one of the most effective forms of marketing. This is especially true for the brands that manage to create content that goes viral. When people share a blog, a video or an image – there's no telling how far that piece of content will go. If you're looking to leverage that kind of buzz for your own business, here are a few things you can do to spark the right conversations at the right time and place.

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Topics: Social Marketing

April 2017 Creative News

By Brianne Bailey on Apr 3, 2017 6:00:00 AM
We’ve scoured the web for all of the cutting edge marketing, creative, and digital stories and curated them for you in one, easy to read newsletter. Take a look!
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Topics: Clarity News

Are You a Thought Leader to Your Customers?

By Bob Bonomo on Mar 28, 2017 2:02:00 PM

If you don’t know if you are a thought leader in your market, chances are you are not quite there. Industry thought leaders are those professionals and companies who are considered the most influential thinkers in their niche. Customers turn to thought leaders and influencers for advice and insight on subjects that they are considered to be experts in. Thought leaders are able to drive and amplify business impact and market direction. While thought leaders come in many shapes and sizes, they do have a few key similarities that help make them stand out from the crowd. Here are a few things you can use in your marketing strategy to make sure your customers and partners look to you for influence in your field.

 

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Is Your Corporate Communication Strategy Working?

By Brianne Bailey on Mar 21, 2017 2:48:00 PM

Corporate communication is a strange breed. Businesses want to be transparent enough that they inspire confidence and trust of their employees, but at the same time you need to be careful how you are communicating complicated ideas such that you retain support and control over work flows. That's where corporate communication strategies come in handy.

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Topics: corporate communication strategy

Direct Marketing Best Practices That You Need To Know

By Serafim Mendonca on Mar 14, 2017 3:00:00 PM

Digital marketing might be the industry's darling, but you might be surprised that the traditional methods retain their effectiveness in an oversaturated market. A well positioned direct marketing campaign might now be the tool you need to get your clients' attention. Here are the best practices that will make all the difference.

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Topics: direct marketing

What's Next in Web Design

By Herb Tieger on Mar 7, 2017 2:02:00 PM

Web design is a fast-moving discipline. If your website is not on the cutting edge, chances are you're falling behind. Here is a look into the future of web design, and what you need to know as a Production Designer, to help you see how these amazing new design trends can help your site attract and convert more (and better) leads.

 

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Topics: Production Design

Do You Use Your Off-Site Digital Marketing Consultants Well?

By D.J. Mendonca on Feb 28, 2017 2:02:00 PM

We live in a digital age. Are you making the most of your digital workforce? Remote or virtual workers are becoming increasingly common and more impactful than ever before. Here are three ways you can improve your results with your virtual workforce.

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Topics: Using Consultants

What Does Your Branding Say About You?

By Brianne Bailey on Feb 21, 2017 2:04:00 PM

Even if you are not a marketing professional, you may be familiar with branding as a consumer. Branding is a form of messaging that customers come to acquaint your business with, whether purposefully or otherwise. Elements such as your logo, product, website, social media and even reputation all feed into how your customers engage with your brand.

 

So, what does your branding say about you?

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Topics: Branding Agency

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