Social media is so ubiquitous that we tend to believe that it’s easy to use. Everyone has a Facebook so everyone can Facebook, right? Erase that myth from your mind now—social media marketing can be tough, and ironically, it’s the very ubiquity of the tool that makes it so.
Whether you’re a newcomer to digital marketing or a seasoned pro, you need to have a strategic plan in place before launching any social media campaign or brand presence. Without it, you’re likely to make one of these all-too-common mistakes: