Every business wants to get more eyes on their product or service. They are willing to go to some pretty drastic lengths to get their name out there, but social marketing has proven to be one of the most effective forms of marketing. This is especially true for the brands that manage to create content that goes viral. When people share a blog, a video or an image – there's no telling how far that piece of content will go. If you're looking to leverage that kind of buzz for your own business, here are a few things you can do to spark the right conversations at the right time and place.