Creative Blog

Harness the Power of the Focus Group To Rein In Your Marketing Strategy

By Bill Neville on Jan 24, 2017 2:27:00 PM

Marketing is all about knowing your customers better than they know themselves. To achieve this goal, it takes engagement and insight into what makes your target audience tick. What better way to figure them out than to talk with them directly? It’s all but impossible to ask a large consumer group what they are looking for from your company on a case by case basis. That’s why focus groups are so powerful.

 

Here are the basics of how you can harness this marketing strategy research tool.

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Topics: Marketing

What Are the Newest and Most Effective Forms of Direct Marketing

By D.J. Mendonca on Jan 10, 2017 3:02:00 PM

Direct marketing is the sort of advertising that calls for a specific response from the audience. For example, mail, email, phone and in-person interactions can all be forms of direct marketing. Their messages require a specific "call to action" that results in a measurable response, such as call this toll-free number, or click to subscribe.

 

While businesses were using direct marketing long before the internet revolution, digital marketing has opened up a whole new playing field for companies.

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Topics: Marketing

Fitting Into Your Marketing Consultant Job Can Be as Easy as Pie

By Serafim Mendonca on Dec 20, 2016 3:01:00 PM

A new job is always an exciting time. That eagerness and motivation is inspiring, and you want to do your best to impress new supervisors and co-workers. But fitting in easily
can be a little tricky. Don’t worry, use these four tricks and you’ll be fitting in with your new crowd before you know it.

 

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Topics: Marketing

5 Signs Your Marketing Strategy Needs to Be Tweaked

By Herb Tieger on Dec 13, 2016 3:01:00 PM

Worried you’re not getting as much out of your marketing plan as you need to? You might be right. Just because you have one in place, doesn’t mean it’s doing your business any favors.

 

Here are signs to take notice of when your marketing plan is in need of some attention.

 

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Topics: Marketing

The Basics: Creating a Solid Design Awareness Campaign Aligned To Your Marketing Strategy

By Cristina Mendonca on Dec 6, 2016 5:56:22 PM

A solid design awareness campaign is one that meets certain business needs and marketing strategies. It should get people excited and inspire them to take action. While creating such a campaign might seem intimidating, if you make sure you get the basics right, you will be better able to fine-tune it to meet your unique goals. Here are the basics and best practices you should take into consideration when developing your next design awareness campaign.

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Topics: Marketing

Gas up Your Team With These 6 Tips for Fueling Innovation

By Herb Tieger on Nov 15, 2016 3:04:00 PM

Thinking creatively within a team takes a near perfect storm of confidence, collaboration and opportunity. Many teams sometimes suffer from a lack of creative thought, but this is not a situation you need to suffer through. Whether you are in advertizing, digital marketing, or design, these six tips can be used to fuel innovation within your team.

 

 

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Topics: Marketing

Stay On Mission: Not on Your Competition

By Herb Tieger on Oct 18, 2016 12:02:00 PM

Differentiating yourself as a business is a great way to set yourself apart from the crowd. Customers and clients want to know what makes you special and why they should pick you over your competitors. But in figuring out your differentiation strategy, don't get too hung up on your competitors. Here are a few pro tips to help you stay on mission and focus on what makes you great.

 

 

 

 

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Topics: Marketing

5 Marketing Lessons from Luxury Brands

By Herb Tieger on Aug 25, 2016 9:30:00 PM

You may think that luxury goods have little—or nothing—to do with you, but you may want to think again. Designers, copywriters and marketers can learn valuable marketing lessons by scrutinizing the ways in which luxury brands skillfully engage their customers and distinguish their products in the marketplace.

 

Pay Attention to Visuals
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Topics: Marketing

Do You Have the Right Stuff to Become a Creative Director?

By D.J. Mendonca on Apr 6, 2016 12:57:17 AM

A creative director position is often the prize in the eye of entry-level copywriters, designers, content strategists, marketers, and other creatives. In the advertising and marketing world, the coveted position oversees the creative team tasked with messaging for a particular brand and leads strategic relationships with clients. The role varies across projects and industries, but it’s universally a demanding job that calls for a unique set of creative, strategic, and leadership skills.

 

Creative directors don’t simply materialize overnight—they shape themselves over years of experience, often as content producers who learn the strategic business skills necessary to create, leverage, and market content successfully. (Pure luck and timing only happens on television, as with Peggy on Mad Men.)

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Topics: Career Development, Marketing

5 Ways to Make a Mess of Your Social Media Marketing Initiative

By Brianne Bailey on Apr 6, 2016 12:10:06 AM

Social media is so ubiquitous that we tend to believe that it’s easy to use. Everyone has a Facebook so everyone can Facebook, right? Erase that myth from your mind now—social media marketing can be tough, and ironically, it’s the very ubiquity of the tool that makes it so.

 

Whether you’re a newcomer to digital marketing or a seasoned pro, you need to have a strategic plan in place before launching any social media campaign or brand presence. Without it, you’re likely to make one of these all-too-common mistakes:

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Topics: Marketing, Social Media

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