Creative Blog

Be a marketing expert, be invaluable.

By Brianne Bailey on Aug 1, 2016 9:00:00 AM

Danni Designer’s morning had been a doozy. Minutes after finishing her green shake, the Vice President of Sales rushed into her office, having just returned from a Marketing and Social Media Summit. "I know what I want our new website to look like," he breathlessly exclaimed. "The design needs to be clean, modern, and responsive, with plenty of testimonials, opportunities to subscribe to our blog, and case studies."

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Topics: Career Development

5 Blogs for Marketing Gurus

By Brianne Bailey on Jul 25, 2016 4:10:00 PM

We totally understand. Your plate is overflowing with projects from on high, there's a new website rollout, and you're bogged down in everyday tasks like managing your team, your blog, and your social media strategy. Who has the extra time to find the hottest blogs trending in creative circles ? No worries. We did it for you!

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Topics: Career Development

Do You Have the Right Stuff to Become a Creative Director?

By D.J. Mendonca on Apr 6, 2016 12:57:17 AM

A creative director position is often the prize in the eye of entry-level copywriters, designers, content strategists, marketers, and other creatives. In the advertising and marketing world, the coveted position oversees the creative team tasked with messaging for a particular brand and leads strategic relationships with clients. The role varies across projects and industries, but it’s universally a demanding job that calls for a unique set of creative, strategic, and leadership skills.

 

Creative directors don’t simply materialize overnight—they shape themselves over years of experience, often as content producers who learn the strategic business skills necessary to create, leverage, and market content successfully. (Pure luck and timing only happens on television, as with Peggy on Mad Men.)

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Topics: Career Development, Marketing

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