Differentiating yourself as a business is a great way to set yourself apart from the crowd. Customers and clients want to know what makes you special and why they should pick you over your competitors. But in figuring out your differentiation strategy, don't get too hung up on your competitors. Here are a few pro tips to help you stay on mission and focus on what makes you great.
Understanding Your Mission and Values
To truly create a strong business, you need to fully understand and embrace your core mission and values. These should be stated clearly in your business’ founding documents, and communicated with high frequency to employees, business partners, and customers. They are a large part of your brand and what make you unique. If you lack a clear mission or value statement, think about what is most important to your business, beyond financial gain. How do you feel about the value you provide to your customers? What services can you provide that are unique in the market? Understanding what you do, how you do it, and who you do it for is the first step. But don't forget to really dig into the "why" of what you do as well. That will help you better understand your true mission and help you differentiate your business.
How You Should Think About Your Competition
The compete angle of any business plan is important. Knowing who else is in your market, who their customers are, and how they do business is all about doing your homework. But just as it is in life, it is easy to get wrapped up in thinking about what other people have and their successes in comparison to your own. This is an ultimately unhelpful line of thinking. If you become too preoccupied with your competition, you can lose focus on what you are doing and how you should be doing it. Rather than constantly comparing your success to your competition's, think instead about how you can learn from them. What have they found success in that can be customized to be of value to your business? Learning from the wins and losses of your competitors can help you stay focused on your own mission and growing your business.
How to Stay On Mission
Mission drift is a common occurrence for businesses who are eager to provide the wide range of services or products their clients need. But it's important to remember that you can't be everything to everybody. Know your strengths and focus on what makes your business unique and original for lasting success. When the opportunity comes to expand on your services and grow your business, take the time to really think about how your new endeavors fit in with your core mission and values. If you branch too far from those essentials, your business will lose that special something that makes your brand unique and valuable.
The Clarity Difference
Clarity provides elite consultants with experience in your specific industry who possess advanced skills and an acute awareness of the latest tools, trends, and technologies. The result for our clients is a significant time and costs savings, reduced risk, and project success.