Corporate communication is a strange breed. Businesses want to be transparent enough that they inspire confidence and trust of their employees, but at the same time you need to be careful how you are communicating complicated ideas such that you retain support and control over work flows. That's where corporate communication strategies come in handy.
They are designed to help you build a better understanding of your company, your goals, and your products while enhancing your reputation with people whose attitudes and actions influence the success of your business, such as employees and customers. Most companies have a corporate communication strategy framework in place, but how can you tell if it's working as hard for you as it could be? Here are a few questions worth asking to find out.
Is it Easy to Retain and Recruit Employees?
A really effective communication strategy is all about reputation, both internal and external. If you are having difficulty keeping your top talent, that's an indicator that something isn't working on a corporate level. Communication is critical to maintaining trust and buy in of your employees, because if they are not on board with how you are choosing to do business, they will be all to happy to let your competitors pull them in. The same goes for recruiting high quality talent. If you have a reputation as being an uncommunicative employer, chances are the applicants you want will be looking for work elsewhere.
Do Employees Come to Your All Hands Meetings?
If you have regular "All Hands" meetings, great. That's an important step to engaging your employees in an open and strategic dialogue. But if attendance is low, chances are your messaging or your overall communication methods could use some work. Employees come to meetings where they know there will be value in their attendance, rather than getting the information from word of mouth or a quick scan of the meeting notes after the fact. In fact, this is true for all types of meetings. In order to maintain a strong relationship, you need to make sure you are communicating in a way that is valuable to the audience, and that you are providing them with the information that is relevant to them and their participation in the larger success of the company.
Do You Receive Regular Employee Feedback?
Communication is a two way street. If you don't regularly hear the feedbackof your employees, the chances are that they don't think you are open to change or improvement (at least not based on their input). This burdens corporate leadership with a false sense of security that can only take one or two crises to become a real problem. But if you are not actively seeking employee feedback, it is unlikely that you will receive much as many lower level employees hesitate to complain or criticize for fear of losing their job. The best way to address this is to open your arms to the feedback, implement a simple and effective process that allows your team to let you know what's really going on, anonymously if they prefer. Otherwise, how else would you come to know?
Are you looking for consultants to join your company?
If your corporate communication strategy is working for you, you'll know it because your employees will tell you. For a little help fine tuning your strategy, ask to talk with an expert at Clarity Consultants.