Danni Designer’s morning had been a doozy. Minutes after finishing her green shake, the Vice President of Sales rushed into her office, having just returned from a Marketing and Social Media Summit. "I know what I want our new website to look like," he breathlessly exclaimed. "The design needs to be clean, modern, and responsive, with plenty of testimonials, opportunities to subscribe to our blog, and case studies."
Was Danni the least bit intimidated by the daunting task of starting a project of such scope? No way! She’d been reading about new trends along with the latest and greatest in marketing for months. Her skills were at the top of their game, she had a back pocket full of new management tips she’d been dying to try, and her team was ready, efficient, and scalable. How was this possible in today’s ever changing marketing landscape? Danni is a Marketing Expert plugged into the most up to date news from around the web.
Here’s how it helped her and how it can help you too:
1. Be ahead of the curve.
There’s nothing better than sounding knowledgeable and well informed when your VP of Sales or department head asks your opinion about a new marketing trend. By knowing what the brightest creative minds are interested in and talking about, you can stay up to date with the latest trends and innovations while looking like a department hero.
2. Keep your skills sharp.
Some graphic design and copywriting skills are practiced every day within the scope of your job. Others you may have learned at one point but are a bit rusty from lack of use. Watching YouTube videos and subscribing to blog posts can keep these lesser used skills fresh in your mind and ready for use for when new initiatives arise.
3. Become a more effective leader.
When you feel confident in your marketing knowledge and skills, it shows. By gathering the perspectives of the top influencers in the creative arena, you are able to form robust, well thought out opinions on new marketing movements. Your team will feel confident following your leadership and it will be less threatening taking risks with new innovation.
4. Learn to maximize your time and workspace.
Becoming a marketing expert is more than just knowing the skills and trends. How are other creative professionals making the most of their time? Can mindfulness save my company money? How important is spatial design to my employee’s creativity? Learning more about increasing efficiency at a personal level and in the workplace may also pay off big in the long run.
5. Learn how to use a new tool.It seems the internet has made it possible for anyone to be an expert in anything. While this is an exaggeration, it has become easy to be master of your own education and marketing advancement. Have some time between projects? See what the creative community is humming about and take that new challenge on!
To sum it up, being informed about advancements in marketing will give you a broader viewpoint and a better base to form your thoughts, opinions, and strategies.