Creative Blog

Serafim Mendonca

Recent Posts

Direct Marketing Best Practices That You Need To Know

By Serafim Mendonca on Mar 14, 2017 3:00:00 PM

Digital marketing might be the industry's darling, but you might be surprised that the traditional methods retain their effectiveness in an oversaturated market. A well positioned direct marketing campaign might now be the tool you need to get your clients' attention. Here are the best practices that will make all the difference.

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Topics: direct marketing

What's In Your Blind Spot? Leadership Skills You Need To Know

By Serafim Mendonca on Feb 14, 2017 3:02:00 PM


Leadership blind spots are those critical flaws which can eat away at employee trust and motivation. These are serious problems when it comes to keeping your team productive and on point. Examples of leadership blind spots include a lack of strategic thinking, never being wrong, making assumptions, and depending too much on past experiences to accomplish future goals.

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Topics: Leadership Tips

Fitting Into Your Marketing Consultant Job Can Be as Easy as Pie

By Serafim Mendonca on Dec 20, 2016 3:01:00 PM

A new job is always an exciting time. That eagerness and motivation is inspiring, and you want to do your best to impress new supervisors and co-workers. But fitting in easily
can be a little tricky. Don’t worry, use these four tricks and you’ll be fitting in with your new crowd before you know it.


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Topics: Marketing

Lessons on Teamwork From the World of Marvel's Superheroes

By Serafim Mendonca on Oct 25, 2016 4:01:00 PM

The superheroes from the Marvel universe are undoubtedly an intriguing cast of characters. They have been inspiring children and adults around the world for years, and have seen a resurgence of popularity due to the recent release of the Avenger's movie series. You might be interested to learn that it's not just little kids who can learn from the likes of Bruce Banner and Tony Stark. Here are a few key lessons businesses should learn from the world of Marvel's superheroes.


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Topics: Project Management

5 Reasons That Creativity is Critical to Success

By Serafim Mendonca on Sep 22, 2016 8:00:00 AM

In today’s fast-paced world, it is more important than ever for those in business to be innovative and creative at work. Even if you don’t believe your job or your industry requires imaginative or inventive thinking, it probably could benefit from a more creative approach. As technology futurist Daniel Burrus, explains in The Huffington Post, “When you apply creativity and innovation to every aspect of your business, you are able to stay ahead of a changing marketplace and the competition.”


Why is creativity critical to success?


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Spatial Design: Is It Affecting Your Employee Productivity?

By Serafim Mendonca on Aug 11, 2016 9:30:00 AM

Work for creative professionals is constantly changing, requiring employees’ skill sets to grow and adapt to keep pace with the evolving marketplace. One approach companies can take to maximize productivity is to use spatial design to view their employees as adult learners and their offices as classrooms. When designing a workspace, make sure it’s conducive to idea sharing, learning, and personal growth.

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Topics: Workplace Best Practices

6 Tips on Staying Organized when Juggling Multiple Clients

By Serafim Mendonca on Jun 7, 2016 12:41:12 PM

For many full-time freelancers, work is a constantly moving target. There are overlapping deadlines, multiple clients with different needs, Skype meetings at odd hours, and more 1099s than you can keep track of. How do you stay organized in the middle of it all? We have some tips, gathered from professional freelancers who want to share their experiences.

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Topics: Project Management

So You Wanna Make an Infographic

By Serafim Mendonca on Mar 30, 2016 8:15:13 PM

It’s hard to browse the net these days without running into infographics, or visual representations of data. Infographics are wildly popular because they present information quickly, effectively, and in a visually appealing way—exactly what the average web user wants.


The recent surge in popularity has turned infographics into the overplayed pop star of the internet—while some people bemoan their ubiquity and declare them a thing of yesterday, others still just can’t get enough. So if you’ve been itching to create one of your own, you need to make sure it holds up to the increasingly tough standards of the web. In other words: It had better be good.

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Topics: Content Development Tips

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