Creative Blog

Herb Tieger

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Are You Maximizing Your Analytics Effectively?

By Herb Tieger on Feb 7, 2017 3:02:00 PM

 

Big data has been changing the playing field for many businesses. But collecting that data is just the beginning. You need to be able to make sense of the information that is hidden within the data. Whether you are tracking customer data, website analytics, viewer demographics, or app users, there are different ways you can maximize your analytics. Here are a few questions to ask yourself to make sure you are maximizing your data management efforts.

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Topics: Analytics

What Are The Benefits of Using a Content Management Tool?

By Herb Tieger on Jan 17, 2017 3:02:00 PM

Having great content is a huge part of effective marketing these days. Customers and clients want to know that you have the work to back up your claims of expertise in your field, and a simple way to do that is through content marketing. This can cover anything from blogs, to whitepapers, video tutorials, to podcasts. The content you create and make available to your digital audience matters so you want to be strategic in what you produce and how you produce it.

 

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Topics: content mangement

5 Signs Your Marketing Strategy Needs to Be Tweaked

By Herb Tieger on Dec 13, 2016 3:01:00 PM

Worried you’re not getting as much out of your marketing plan as you need to? You might be right. Just because you have one in place, doesn’t mean it’s doing your business any favors.

 

Here are signs to take notice of when your marketing plan is in need of some attention.

 

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Topics: Marketing

Gas up Your Team With These 6 Tips for Fueling Innovation

By Herb Tieger on Nov 15, 2016 3:04:00 PM

Thinking creatively within a team takes a near perfect storm of confidence, collaboration and opportunity. Many teams sometimes suffer from a lack of creative thought, but this is not a situation you need to suffer through. Whether you are in advertizing, digital marketing, or design, these six tips can be used to fuel innovation within your team.

 

 

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Topics: Marketing

Stay On Mission: Not on Your Competition

By Herb Tieger on Oct 18, 2016 12:02:00 PM

Differentiating yourself as a business is a great way to set yourself apart from the crowd. Customers and clients want to know what makes you special and why they should pick you over your competitors. But in figuring out your differentiation strategy, don't get too hung up on your competitors. Here are a few pro tips to help you stay on mission and focus on what makes you great.

 

 

 

 

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Topics: Marketing

From Ideas to Execution: The Basics of Implementing a Business Strategy

By Herb Tieger on Sep 20, 2016 11:11:00 AM

A new strategy or business plan relies heavily on coming up with a creative, sustainable, and actionable plan. There are basic parts to the process that should always be included in order to make sure the plan works for you, your business, and your customer. Here are the steps to take you from idea to execution and develop an actionable business plan that sets you on the path to success.

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Topics: Workplace Best Practices, Project Management

5 Scenarios When Hiring Consultants Will Improve Your Business

By Herb Tieger on Sep 7, 2016 8:00:00 AM

If you’ve never hired an outside consultant, you may question why a business would spend money to outsource help when it can delegate the task to someone inside the company. However, in many circumstances, the most effective solution comes from outside the firm, and a consultant can prove his or herself well worth the investment. An outside consultant can bring a ton of experience and a refreshing new outlook to the equation.

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Topics: Using Consultants

5 Marketing Lessons from Luxury Brands

By Herb Tieger on Aug 25, 2016 9:30:00 PM

You may think that luxury goods have little—or nothing—to do with you, but you may want to think again. Designers, copywriters and marketers can learn valuable marketing lessons by scrutinizing the ways in which luxury brands skillfully engage their customers and distinguish their products in the marketplace.

 

Pay Attention to Visuals
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Topics: Marketing

6 Side Skills Every Freelancer Should Master in 2016

By Herb Tieger on May 10, 2016 7:18:43 AM

The work of a creative freelancer doesn’t pause in between projects — instead, that’s the perfect time to cultivate skills that will make you a more desirable candidate for your next job. Here are six skills to focus on this year.

 

Negotiating the right pay

Sometimes the pay is set in stone when you accept a project. But many times there is room to suggest or negotiate a rate, which can be nerve-wracking; you want to snag a high rate, but you don’t want a potential employer to bail.

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Topics: Tips for the Creative Freelancer

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