Every business wants to get more eyes on their product or service. They are willing to go to some pretty drastic lengths to get their name out there, but social marketing has proven to be one of the most effective forms of marketing. This is especially true for the brands that manage to create content that goes viral. When people share a blog, a video or an image – there's no telling how far that piece of content will go. If you're looking to leverage that kind of buzz for your own business, here are a few things you can do to spark the right conversations at the right time and place.
Topics: Social Marketing
We live in a digital age. Are you making the most of your digital workforce? Remote or virtual workers are becoming increasingly common and more impactful than ever before. Here are three ways you can improve your results with your virtual workforce.
Topics: Using Consultants
Direct marketing is the sort of advertising that calls for a specific response from the audience. For example, mail, email, phone and in-person interactions can all be forms of direct marketing. Their messages require a specific "call to action" that results in a measurable response, such as call this toll-free number, or click to subscribe.
While businesses were using direct marketing long before the internet revolution, digital marketing has opened up a whole new playing field for companies.
The talent required from Olympic athletes reflects more than just their athletic ability, it reflects their stamina, their drive, and their need to constantly challenge themselves and accomplish more. Those traits are exactly the ones that you need to focus on to grow your business and achieve your greatest potential. From the importance of team work to redefining your boundaries, they have broken through the very barriers that defined success.
Topics: Project Management
Working with writers can be an interesting experience. They are certainly a creative breed, but they also require a unique kind of support and guidance to really get what you need from them. In order to get the kind of writing you want, there are some best practices that will help you reduce the back and forth, and get you solid content that you need. Here are four key tips to get you and your writer on the same page.
Topics: Content Development Tips
"Great discoveries and improvements invariably involve the cooperation of many minds. I may be given credit for having blazed the trail, but when I look at the subsequent developments I feel the credit is due to others rather than myself."
- Alexander Graham Bell
Collaboration may seem like an office buzzword that looks great on paper but, in reality, can be difficult to achieve successfully.
During the work day, you may feel your mind wandering. Perhaps your thoughts are dwelling on dinner plans, or what your friends are up to this weekend, or how rude your co-worker was at lunch. Not only are these mental excursions unproductive, they indicative of unhappiness with one’s workplace. Difficulties staying on task can be evidence of general boredom or discomfort. There are a number of ways to remedy “spacing out”, but most involve physical activity or speaking, which are not necessarily conducive to a work environment. There is one way, however, to break out of boredom that is appropriate for work: listening to music.
Topics: Workplace Best Practices
A creative director position is often the prize in the eye of entry-level copywriters, designers, content strategists, marketers, and other creatives. In the advertising and marketing world, the coveted position oversees the creative team tasked with messaging for a particular brand and leads strategic relationships with clients. The role varies across projects and industries, but it’s universally a demanding job that calls for a unique set of creative, strategic, and leadership skills.
Creative directors don’t simply materialize overnight—they shape themselves over years of experience, often as content producers who learn the strategic business skills necessary to create, leverage, and market content successfully. (Pure luck and timing only happens on television, as with Peggy on Mad Men.)