Creative Blog

Cristina Mendonca

Recent Posts

Developing a Talent Pipeline Is Organic

By Cristina Mendonca on Jan 31, 2017 3:03:00 PM

A strong talent pipeline is a great predictor of long term business success in marketing especially. It provides reliable access to current and future talent which is what businesses thrive on. If you are struggling to fill open positions today and are looking for ways to ensure you hire the best marketing consultants in the future, you should focus on building a talent pipeline that is steady and organic. Here are a few tips to get you started.


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Topics: Using Consultants

The Basics: Creating a Solid Design Awareness Campaign Aligned To Your Marketing Strategy

By Cristina Mendonca on Dec 6, 2016 5:56:22 PM

A solid design awareness campaign is one that meets certain business needs and marketing strategies. It should get people excited and inspire them to take action. While creating such a campaign might seem intimidating, if you make sure you get the basics right, you will be better able to fine-tune it to meet your unique goals. Here are the basics and best practices you should take into consideration when developing your next design awareness campaign.

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Topics: Marketing

Big Rocks First: Prioritizing for the Best Outcomes

By Cristina Mendonca on Oct 11, 2016 2:03:00 PM

Imagine you have a bunch of rocks that you need to fit into a container. These rocks come in all shapes and sizes, big and small. You'll find that it is much easier to fit everything in if you put the biggest rocks in first and use the smaller ones to fill in the spaces between. What does this have to do with anything? It all comes down to prioritization. Each rock is a symbol for an element of your life or your work. Finding the way to fit it all together will help you stay on track and produce the results that you most want to achieve.


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Topics: Workplace Best Practices

How to Induce Creative Thought in Your Environment

By Cristina Mendonca on Sep 16, 2016 8:00:00 AM

There are few things that students, creative types, and professionals alike love more than a place where they can create effective, beautiful content and inspired strategies. While some people are most creative at a coffee shop, at home or in a sunlit park, most people are unable to stay in their preferred creative space for prolonged periods of time and, as a consequence, end up with results that don’t meet standards. Additionally, because creative spaces are largely decided by individual preference, there is no single space that works best to get the creative juices flowing.

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Topics: Tips for the Creative Freelancer

Mindfulness in the Workplace: Can It Help, or Is It Hype?

By Cristina Mendonca on Aug 31, 2016 9:00:00 AM

It’s hard to find an article or blog on leadership practices these days that doesn’t mention – and recommend – trying mindfulness. But what is this practice, and how can it help achieve your organizational goals?


What is mindfulness?

Mindfulness is, in a very basic way, a nonjudgmental awareness.

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Topics: Workplace Best Practices

Creating an Effective Marketing and Communications Strategy

By Cristina Mendonca on Jun 15, 2016 8:07:55 AM

While marketing plans can be as complicated as the client and goals require, there are three essential steps that form the bones of any successful strategy: Define, develop, and adjust. Let’s look at them in more depth.

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Topics: Workplace Best Practices

9 Exercises to Wake Up Your Creative Mind

By Cristina Mendonca on Apr 3, 2016 6:21:12 AM

The creative mind can be fickle—some days the ideas flow and some days it feels as if you’re unable to produce anything. This can be a frightening experience for the freelance designer or writer, whose livelihood is dependent upon abundant creative energy.


Stuck in a rut? Here are nine exercises to help wake up the creative mind when things just don’t seem to want to move.

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Topics: Tips for the Creative Freelancer

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