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Bob Bonomo

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Why You?  Make Your Brand Your Marketing Strategy

By Bob Bonomo on Apr 18, 2017 2:03:00 PM

Customers are particular about who they do business with. They are looking for solutions to their pain points, and are highly likely to consider price point in their decision process as well. But if for whatever reason they don’t like who you are and what you stand for as a brand, you will inevitably have difficulty winning them over.

 

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Topics: Marketing Strategy

Are You a Thought Leader to Your Customers?

By Bob Bonomo on Mar 28, 2017 2:02:00 PM

If you don’t know if you are a thought leader in your market, chances are you are not quite there. Industry thought leaders are those professionals and companies who are considered the most influential thinkers in their niche. Customers turn to thought leaders and influencers for advice and insight on subjects that they are considered to be experts in. Thought leaders are able to drive and amplify business impact and market direction. While thought leaders come in many shapes and sizes, they do have a few key similarities that help make them stand out from the crowd. Here are a few things you can use in your marketing strategy to make sure your customers and partners look to you for influence in your field.

 

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