Creative Blog

Bill Neville

Recent Posts

Harness the Power of the Focus Group To Rein In Your Marketing Strategy

By Bill Neville on Jan 24, 2017 2:27:00 PM

Marketing is all about knowing your customers better than they know themselves. To achieve this goal, it takes engagement and insight into what makes your target audience tick. What better way to figure them out than to talk with them directly? It’s all but impossible to ask a large consumer group what they are looking for from your company on a case by case basis. That’s why focus groups are so powerful.

 

Here are the basics of how you can harness this marketing strategy research tool.

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Topics: Marketing

Pick up the Pace: Learn to Streamline Your Decision-Making Process

By Bill Neville on Nov 22, 2016 12:07:00 PM

Smart decision making will make or break your business. Considering that spending too much time on a choice can hinder growth, it is important to be able to make decisions as a team as quickly as possible. You may be discussing your digital marketing strategy or a new marketing campaign.

 

Try implementing some of these decision-making skills and strategies in order to speed up the process.

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Topics: Workplace Best Practices

Keep Your Design Briefs On - Target

By Bill Neville on Oct 4, 2016 11:19:00 AM

When planning a good design brief, there are must-haves and there are options. To keep your clients and your designers happy, understanding what is essential and what is extra is very important. Knowing what their priorities and issues of concern are likely to be will help set you in the right direction. Here are a few more tips to help ensure your design briefs are clear and to the point.

 

 

 

 

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Topics: Content Development Tips

Why a Flexible Work Approach is Gaining Popularity

By Bill Neville on Sep 13, 2016 11:11:00 AM

Flexible work programs are becoming increasingly popular. From an employee perspective, it's easy to see why. Flex time, split-shift days, telecommuting or remote offices along with other forms of a flexible work schedule have become more accepted across a number of industries. Employees can't get enough of it. In fact, for a number of hires, a flexible work schedule or location can be a real benefit of working with a particular company. With this added flexibility, employees are better able to balance their work and personal lives when they have the option to choose their hours without fear of losing their jobs. They spend more time with family and taking care of their own health and wellbeing.

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Topics: Workplace Best Practices, Project Management

Tips for Developing an Online Creative Portfolio

By Bill Neville on Jun 9, 2016 12:39:44 PM

Where can I see samples of your work?

 

If your answer to this question sounds something like this:

 

Well, I designed a site you can view at this link. Here’s another link to an article I wrote, if you scroll down to the bottom. Oh, and I’ve attached a couple of PDFs of illustrations I made…

 

Then you need some portfolio help.

 

You don’t want to send potential clients on a wild chase all over the world wide web to track down samples of your work – that’s your job. Having a solid, centralized body of your best work at the ready is imperative in the competitive world of creative freelancing. Here are some tips for developing an online creative portfolio that might land you your next gig.

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Topics: Tips for the Creative Freelancer

5 Reasons You Won’t Regret Hiring a Content Developer

By Bill Neville on Mar 31, 2016 8:33:39 PM

Back in the early days of the internet, building a website required being a jack-of-all-trades. Web developers were responsible for both the development and the content of their site, meaning they had to have programming, scripting, writing, and layout skills in their arsenal. That’s a lot to ask of any professional and is thankfully no longer the case. Today’s sites are primarily collaborative efforts between development professionals, programmers, technical support, and content developers.

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Topics: Content Development Tips

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