Worried you’re not getting as much out of your marketing plan as you need to? You might be right. Just because you have one in place, doesn’t mean it’s doing your business any favors.
Here are signs to take notice of when your marketing plan is in need of some attention.
1. You Lack a Targeted Strategy
Marketing is all about making strategic business decisions that will help bring your customers to your door. If your business plan is at all unorganized or lacks realistic expectations, your customers can easily get lost on their way to your solutions. You need a targeted strategy to be the foundation of your marketing plan in order to achieve measurable results. To create a marketing strategy, start with your Key Performance Indicators (KPIs). Identify what data is important in defining your marketing success. These might be website views, shares, CTRs, conversions, etc. Know your audience and what marketing works well with them and why. Make sure you’re tracking everything while also understanding the bigger picture.
Drafting a strategy is important, but following through on that strategy is critical, because any strategy – even a bad one – is better than nothing. It can always be revisited, tweaked and fine-tuned as customer information comes in. But if you’re marketing without a clear strategy, you have no way to know whether you’re wasting your time.
2. You’re Not Investing in Your Content
Content is still king. Content marketing is potentially costly, but companies that do invest are able to grow their markets faster than companies that don’t. The ROI for content is substantial. To create great content that attracts customers to your company and your products, look closely at what content your audience responds well to. Consider investing in a content marketer who has the experience necessary to help you create content that delights your customers. If budget is a concern, be selective in your content choices. Even the occasional blog alone can set you up as an industry expert and help drive more traffic to your website.
3. Your Competition Is in Another Weight Bracket
You might want to rethink your marketing plan if you’re up against a goliath of a competitor. Sometimes, you can’t help but be the small fish in the big ocean, but don’t let it phase you too much. Just tweak your marketing plan to help you produce reliable and high-quality content, curate and build a devoted audience, and do whatever you can to analyze and perform better than your competitor in terms of customer service and marketing material.
4. You Don’t Know What SEO Means
If you’re not on top of your website’s SEO, you’re missing out. SEO stands for Search Engine Optimization, and it’s essentially how many of your customers find you on the internet. Making sure your site has the right content, the right key words and the right metadata is crucial to helping search engines like Google and Bing find your content and recommend it to users.
5. Your Marketing Plan Is Too Complicated
Is your team confused by what they should be doing when it comes to their marketing efforts? Then it’s time to simplify. Focus on your key marketing efforts, your KPIs, and your audience for lasting impact. You don’t have to do everything, you just have to do what you do well.
Are you looking for more marketing advice?
For more insight into crafting the best marketing plan for your business, contact Clarity Consultants today.