Even if you are not a marketing professional, you may be familiar with branding as a consumer. Branding is a form of messaging that customers come to acquaint your business with, whether purposefully or otherwise. Elements such as your logo, product, website, social media and even reputation all feed into how your customers engage with your brand.
So what does your branding say about you? Here are a few ways you can use your brand to build a better busines even if you are not using a branding agency.