Creative Blog

What Does Your Branding Say About You?

By Brianne Bailey on Feb 21, 2017 2:04:00 PM

Even if you are not a marketing professional, you may be familiar with branding as a consumer. Branding is a form of messaging that customers come to acquaint your business with, whether purposefully or otherwise. Elements such as your logo, product, website, social media and even reputation all feed into how your customers engage with your brand.


So what does your branding say about you? Here are a few ways you can use your brand to build a better busines even if you are not using a branding agency.

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Topics: Branding Agency

What's In Your Blind Spot? Leadership Skills You Need To Know

By Serafim Mendonca on Feb 14, 2017 3:02:00 PM


Leadership blind spots are those critical flaws which can eat away at employee trust and motivation. These are serious problems when it comes to keeping your team productive and on point. Examples of leadership blind spots include a lack of strategic thinking, never being wrong, making assumptions, and depending too much on past experiences to accomplish future goals.

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Topics: Leadership Tips

Are You Maximizing Your Analytics Effectively?

By Herb Tieger on Feb 7, 2017 3:02:00 PM


Big data has been changing the playing field for many businesses. But collecting that data is just the beginning. You need to be able to make sense of the information that is hidden within the data. Whether you are tracking customer data, website analytics, viewer demographics, or app users, there are different ways you can maximize your analytics. Here are a few questions to ask yourself to make sure you are maximizing your data management efforts.

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Topics: Analytics

February 2017 Creative News

By Brianne Bailey on Feb 7, 2017 6:00:00 AM
We’ve scoured the web for all of the cutting edge marketing, creative, and digital stories and curated them for you in one, easy to read newsletter. Take a look!
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Topics: Clarity News

Developing a Talent Pipeline Is Organic

By Cristina Mendonca on Jan 31, 2017 3:03:00 PM

A strong talent pipeline is a great predictor of long term business success in marketing especially. It provides reliable access to current and future talent which is what businesses thrive on. If you are struggling to fill open positions today and are looking for ways to ensure you hire the best marketing consultants in the future, you should focus on building a talent pipeline that is steady and organic. Here are a few tips to get you started.


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Topics: Using Consultants

Harness the Power of the Focus Group To Rein In Your Marketing Strategy

By Bill Neville on Jan 24, 2017 2:27:00 PM

Marketing is all about knowing your customers better than they know themselves. To achieve this goal, it takes engagement and insight into what makes your target audience tick. What better way to figure them out than to talk with them directly? It’s all but impossible to ask a large consumer group what they are looking for from your company on a case by case basis. That’s why focus groups are so powerful.


Here are the basics of how you can harness this marketing strategy research tool.

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Topics: Marketing

What Are The Benefits of Using a Content Management Tool?

By Herb Tieger on Jan 17, 2017 3:02:00 PM

Having great content is a huge part of effective marketing these days. Customers and clients want to know that you have the work to back up your claims of expertise in your field, and a simple way to do that is through content marketing. This can cover anything from blogs, to whitepapers, video tutorials, to podcasts. The content you create and make available to your digital audience matters so you want to be strategic in what you produce and how you produce it.


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Topics: content mangement

What Are the Newest and Most Effective Forms of Direct Marketing

By D.J. Mendonca on Jan 10, 2017 3:02:00 PM

Direct marketing is the sort of advertising that calls for a specific response from the audience. For example, mail, email, phone and in-person interactions can all be forms of direct marketing. Their messages require a specific "call to action" that results in a measurable response, such as call this toll-free number, or click to subscribe.


While businesses were using direct marketing long before the internet revolution, digital marketing has opened up a whole new playing field for companies.

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Topics: Marketing

Why Is Leadership Development So Important to a Top Business Strategy?

By Brianne Bailey on Dec 27, 2016 3:00:00 PM

Business leadership can make or break a company. It’s undeniable that great leaders can have a huge business impact. They can turn a struggling business into a thriving organization and a successful organization into an industry leader. At the same time, an under-prepared leader who is easily overwhelmed by the responsibilities of the job can do more harm than good. Leadership development is one of the most important considerations for all companies to take into account when growing their team and implementing a sustainable business strategy.


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Topics: Leadership Tips

Fitting Into Your Marketing Consultant Job Can Be as Easy as Pie

By Serafim Mendonca on Dec 20, 2016 3:01:00 PM

A new job is always an exciting time. That eagerness and motivation is inspiring, and you want to do your best to impress new supervisors and co-workers. But fitting in easily
can be a little tricky. Don’t worry, use these four tricks and you’ll be fitting in with your new crowd before you know it.


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Topics: Marketing

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